Rephrase Completely Essay Example | Topics and Well Written Essays - 250 words

Rephrase Completely - Essay Example tickets with much lower costs with their business model mirroring that of SWA with only a single type of airplane being used thus lowering their total maintenance costs. In addition, JetBlue has also been successful in its cost management strategy by plying their aircrafts to longer distances and also boarding more passengers in a single flight. This strategy has enabled them to gain more profits by covering the fixed costs in the higher number of tickets sold. The low fares offered by the airline per available seat-mile is the lowest fare provided in the whole of the US. Apart from the cost leadership, JetBlue further distinguishes itself from SWA in other facilities offered to the passengers. SWA has only been able to offer the low air fares by compromising on certain passenger amenities. However, JetBlue has been able to provide high-class services to its passengers even while offering low fares. Some of the facilities offered which distinguishes JetBlue from its competitors include comfortable leather seats; several facilities for entertainment such as individual screens and radio channels. Thus JetBlue has been able to successfully integrate the lower costs of structure and operations with high-class facilities and service provided to the passengers. In addition to these, better services and low fares are also available even during ticket procurement. JetBlue deploys live agents in the ticketing department as it has realized that several customers prefer to speak to agents directly while purchasing their tickets. They also offer home sourcing fo r aged customers who are unable to commute or buy tickets online. Such measures have increased their productivity and emerged as a cheaper alternative to outsourcing and has also contributed to better face value among its customers. Adopting the integration strategy has given a competitive advantage to JetBlue which offers low cost and a relatively better service value While such integrative measures can create a