The on campus Chinese supermarket Essay Example

The on campus Chinese supermarket Essay Example The on campus Chinese supermarket Essay The on campus Chinese supermarket Essay Cathay YA is a sole trader business that specializes in retailing Chinese foods, seasonings and international phone card on campus. We want to penetrate the retail market on campus with traditional and fresh oriental competitive products. Due to the rapid increase of higher education Chinese student population and the demand of Chinese foods, we expect to easily exceed our financial forecasts. The company Cathay YAs goal is to be the market leader in serving university students (mainly Asian) Chinese foods, seasonings and phone cards. We will do our best to know the customers demand and keep in touch with them closely to provide whatever they need. The first Cathay YA will be opened in the centre campus of Warwick University. As the entrepreneur of such a business, I am an undergraduate of Warwick University; who is enthusiastic, creative, and has good relationships with main Asian societies of university and local Chinese restaurants. My sister who graduated with a degree on accounting and finance will help me with accounts maintain and keep good records of my business. The market The rate of Chinese students entering U. K. for higher education is increased dramatically. The number of Asian students of university of Warwick is about 1,800 according to the university profit 2002. Our main customers include university students, staffs and visitors of Arts Centre and Sports Centre. Our main supplier is Far Orient Food Ltd Co in Birmingham. Financial considerations Cathay YA has an initial start up cost of approximately 10,000. We project out monthly break even will by roughly   3,648 or 81 units (20kg rice). The attractiveness of our price and products will provide us with a sales level far above this break-even point. We expect to generate   19,580 of the net profit on   49,000 worth of sales in the first year (see appendix table: cash flow). Objectives Our first object is building good reputation in University of Warwick. In the first year, the profit will not be our unique goal. At the beginning stage, we need get customers trust and welcome. The second stage is enhancing our goods range to satisfy more demand from customers. Hopefully, Cathay YA will become a new retail star in campus instead of Costcutter in three years time. Company summary. Company ownership It is a sole trader business, operated by me, my sister and Lei Diao from computer science department. I am taking charge for the whole management; my sister will do all the fairs associated with finance. Company locations and facilities Cathay YA rents 90 square meters at centre campus from university of Warwick, for display and stock room. It locates where very close to Rootes Reception, Student Union, Arts Centre and Rootes Residences.