Toys R UsAnalysis of Adopting an E-Commerce Strategy in a Bricks and Mortar Organization. free essay sample

The following paper takes a look at the particular strategy adopted by Toys R Us to make its employees more productive, and in line with modern practices. This paper makes reference to a Toys R Us case study which shows how a firm that has been in existence in 1948 and that has been so geographically dispersed, has made efficient internal communication essential to staying competitive. This paper takes a look at the devices employed by Toys-R-Us and at how the managers attempted to do carry out the successful strategy. From the paper: Microsoft Exchange Server was deployed at the Toys R Us national offices and distribution centers, messaging has become a silent contributor to the companys success and an indispensable part of every employees workday. Dan Hannay, director of operations development for Toys R Us, comments, Since we started using Microsoft Exchange Server, I would guess that, from my vantage point, productivity has increased by 400 percent. We will write a custom essay sample on Toys R Us:Analysis of Adopting an E-Commerce Strategy in a Bricks and Mortar Organization. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Everyone loves to check their e-mail every day, and because e-mail is the primary vehicle for communication, its essential to check it frequently.